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Government of Saint Lucia and the Ministry of Tourism:
Minister's Endorsement of Cruise Conversion Coin

On behalf of the Government of Saint Lucia and the Ministry of Tourism in particular, I applaud the initiative of Tropical Shipping Limited on initiating a potent marketing tool for Saint Lucia’s Tourism Industry - the Cruise Conversion Coin. This cruise conversion campaign aims at benefiting both cruise and eventually stay-over visitors by providing incentives for local tourism providers through the website

Cruise passengers will find these coins in various tourism outlets and will surely use the easy access to destination reservation systems made possible by the coins.

Saint Lucia is ready and willing to welcome cruise passengers and government will work with the private sector to ensure that visitors enjoy a quality vacation enhanced by the hospitality of our people and the rich cultural heritage of our island.

Do enjoy our “Simply Beautiful” St. Lucia.

Philip J. Pierre
Minister of Commerce, Tourism,
Investment & Consumer Affairs

8th March, 2004

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